PROPOSED PROJECT
Campaign Brief Checker
Catch missing requirements and conflicting instructions before campaign production starts. Compare the client brief, advertising plan, and feedback messages, then list what needs making, missing formats, clashing dates, unclear audiences, and unanswered questions.
Find the missing work before the schedule is locked.
Client brief + channel plan
Feedback message F09
15-second film
Film included
Format confirmed by channel plan6-second edit
Not in brief
Additional edit to approveThree stills
Stills included; shape unspecified
Square format to confirmThe project in practice.
A fictional brief asks for one 15-second film and three stills. The channel plan additionally needs a 6-second vertical edit and square stills. Delivery is on day 25, while legal approval is on day 27 and launch on day 28. Three questions remain: approve the missing 6-second edit, confirm square stills, and resolve the approval date arriving two days after delivery.
WHAT IS USUALLY DONE
Production starts from a client brief while placement requirements and approval dates arrive elsewhere. A missing short edit or a deadline conflict is discovered after the work has already been scheduled.
WHAT SOVRUN CAN DO FOR YOU
Sovrun would compare the client brief, channel plan, and feedback into one production checklist. It would identify missing formats, unclear audiences, incompatible dates, and unanswered questions, with the source passage and decision owner beside each issue. The producer confirms the final requirements before booking the work.
Approval arrives
after the delivery deadline.
The plan needs files on day 25, but feedback F09 places approval on day 27. A launch on day 28 does not solve that earlier conflict. The producer needs an agreed change to the approval or delivery plan.
Deliver files
Channel plan / §4
Approval due
Feedback F09
Campaign launch
Client brief / §1
Approve or remove the 6-second edit, confirm the square stills, and agree a sequence where the necessary approval precedes delivery. Keep the original dates and the person approving each change in the record.
One usable production brief.
No silent assumptions.
The first build reads a defined set of project documents and produces a reviewable checklist. The producer decides which requirements govern the work.
Show every version.
- 15s vertical
- Included
- 6s vertical
- Additional edit to approve
- Three square stills
- Shape to confirm
Approval is 2 days after delivery.
Three questions to close.
- Extra edit
- Account lead
- Still format
- Channel specialist
- Approval sequence
- Producer + client
- Production plan
- Not locked
How we’d make it happen.
Read the source set together
Identify versions and extract explicit deliverables, formats, audiences, and dates. Retain which document supplied each requirement.
Expose the unresolved decisions
Compare the records for missing versions and timing conflicts. Draft clear questions for the responsible owner.
Lock a workable production brief
The producer records agreed decisions and checks that approvals precede delivery. Only then is the production plan confirmed.
Where AI helps
Document and language models extract deliverables, dimensions, durations, audiences, and dates from supplied records. Code checks explicit date ordering and required-format coverage. Conflicting instructions stay separate; the system does not invent a client decision or silently choose the latest message.
What people approve
Producers and account leads confirm the governing brief, resolve contradictions with the client, and approve the delivery plan. Channel specialists verify placement specifications. The tool cannot approve a claim, move a launch date, or commit production resources automatically.
What we’d need to start
- Client brief, advertising plan, and relevant feedback messages
- Required formats, durations, audience definitions, and deadlines
- Approval owners and the agreed production decision process
How we’d test it
Test missing cutdowns, unspecified aspect ratios, changing audiences, and approvals scheduled after delivery. Compare the issue list with a producer-reviewed brief. Ensure a proposed resolution never overwrites the original requirement or appears as client-approved.
Prepared for Marketing & advertising. We would agree on the work after reviewing your brief, materials, and requirements.
This is a proposed project, not completed client work. The visuals and numbers show example outputs, not measured results.
