PROPOSED PROJECT
Campaign Translation & Adaptation
Translate and adapt campaigns for your audience in new markets, checking the wording, local product information, and how the text fits each design.
Translate the message. Rebuild the layout around it.
One source campaign
Two market review drafts
Ready for the everyday.
Handa sa araw-araw.
Listo para cada día.
The project in practice.
Translate and adapt campaigns for your audience in new markets, checking the wording, local product information, and how the text fits each design.
WHAT IS USUALLY DONE
Copy is translated in spreadsheets without the artwork or character limits. Brand language, product claims, and promotion details drift across versions.
WHAT SOVRUN CAN DO FOR YOU
Sovrun would assemble a glossary and claim sheet for your products and ideas, draft adaptations for your audience in two target markets, and place them into the actual campaign layouts. Local reviewers receive the source text, draft, context, and unresolved questions in one review package.
Some facts stay fixed.
Some come from the local brief.
P20’s recorded capacity stays 20 L in every version. The headline can be adapted for natural local wording. Prices come from each market’s commercial brief, and the designer checks line breaks and required information in the actual layout.
Product identity and facts.
- Product
- Day / P20
- Capacity
- 20 L
- Image
- P20-front
- Unsupported claims
- Do not introduce
Wording and market details.
- Philippines price
- ₱4,500 / PH01
- Spain price
- €75 / ES01
- Headline
- Native-market review
- Final layout
- Designer check
Keep the source phrase, local draft, glossary decision, market price reference, reviewer, and layout version together. Once wording is approved, check the exported creative for missing text, wrong prices, broken characters, and unreadable line breaks.
Two market-ready sets.
A record of each decision.
The project delivers local campaign copy placed in actual layouts, with source facts and market decisions available to the reviewers.
Handa sa araw-araw.
Keep the product consistent.
- Product name
- Day
- Product ID
- P20
- Capacity
- 20 L
- Headline
- Adaptable
- Pricing
- Use market brief
Track who approved what.
- Language
- Local reviewer
- Price + offer
- Commercial owner
- Layout fit
- Designer
- Export version
- Recorded at release
- Current examples
- Drafts
How we’d make it happen.
Prepare
Identify fixed claims, adaptable language, and market-specific information.
Adapt
Draft copy with placement context, then resolve reviewer questions.
Produce
Update artwork and check each export against the approved local version.
Where AI helps
Language models produce first drafts constrained by the glossary and approved source. Layout checks flag overflow and missing mandatory text.
What people approve
Native-market reviewers approve nuance, promotions, and claims. Designers adjust layout after the text is approved.
What we’d need to start
- Approved source campaign
- Market glossary and required text
- Target placements and local reviewers
How we’d test it
Test meaning, terminology, layout fit, and completeness against human-reviewed references for each market.
This is a proposed project, not completed client work. The visuals and numbers show example outputs, not measured results.
Work,