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PROPOSED PROJECT

Campaign Quality Check

Catch wrong images, outdated wording, and layout mistakes in campaigns for your products and ideas, with checks based on brand accuracy, accessibility, and responsible data use.

CAMPAIGN C17 / BEFORE RELEASE

The title is right. The image is not.

Two source-record conflicts
Draft file C17-v03

BRIEF C17 / APPROVED RECORDS

Day / P20

Approved sage Day concept
Travel light.

Offer ends 12 October.

Image record: P20-front
C17-v03 / DRAFT EXPORT

Day / P20

Wrong charcoal Weekender concept in the draft
Travel light.

Offer ends 10 October.

Image record: P28-front
Authored campaign proof using generated product concepts. P20 is the sage Day bag; the draft shows the charcoal P28 Weekender. Dates are fictional source values, not an actual promotion.

The project in practice.

Catch wrong images, outdated wording, and layout mistakes in campaigns for your products and ideas, with checks based on brand accuracy, accessibility, and responsible data use.

WHAT IS USUALLY DONE

Reviewers open every image and video and compare them with brand guidelines. The same mistakes can slip through, and comments do not always show which rule was broken or which file needs fixing.

WHAT SOVRUN CAN DO FOR YOU

Sovrun would turn your requirements for brand accuracy, accessibility, and responsible data use into a clear checklist for one campaign about your products and ideas. Each flagged issue shows the relevant part of the image, the wording, the rule, and the file version. Your reviewers confirm or dismiss each issue before content is approved.

Turn each finding
into a specific correction.

The product title matches the brief, but the linked image does not. The offer date also differs from the designated campaign record. Both findings identify the exact file revision, source value, and required check.

ISSUE 01 / PRODUCT IMAGE

P28-front → P20-front

Replace the Weekender image with the approved Day image. Check the exported file visually as well as its linked record.

ISSUE 02 / OFFER DATE

10 October → 12 October

Use the date in campaign brief C17. Check the final artwork for the same wording after the edit.

VERIFY THE NEW EXPORT

A corrected working file is not the release check. Review C17-v04 against the approved image and date, retain C17-v03’s issue record, and let the brand reviewer confirm or dismiss each finding. Test the checks on both correct and deliberately incorrect files.

A review with evidence.
A correction you can verify.

The project gives the campaign team a review screen and issue export, with file revisions and source rules attached to every finding.

C17-v03 / FINDINGS

Two concrete corrections.

Product title
P20 / matches
Image record
P28-front / wrong
Offer date
10 Oct / should be 12 Oct
Source
Brief C17
01 / A source-linked file reviewThe two identified conflicts are tied to the supplied brief and the exact draft export.
Expected Day image for the corrected proof
C17-v04 / EXPECTED CONTENT

Day / P20

Offer ends 12 October.

Final export still to review
02 / A corrected-export checklistThe reviewer checks the new export itself before treating the issue as resolved.
QUALITY PILOT / TEST PLAN

Measure the useful checks.

Known mistakes
Missed / found
Correct files
Unnecessary warnings
Reviewer action
Confirm or dismiss
Version history
v03 → v04
Release approval
Brand reviewer
03 / A review and evaluation logKeep confirmed findings, dismissed warnings, and missed mistakes available when improving the checks.

How we’d make it happen.

  1. Agree on the checks

    Choose the rules to check and define what counts as correct, incorrect, or unclear.

  2. Show each issue

    Read the text and inspect the images, then show the relevant evidence beside each possible mistake.

  3. Test and improve

    Compare the results with your reviewers’ decisions and adjust checks that flag too many correct files.

Where AI helps

AI reads text in images and spots possible visual mistakes. Separate checks confirm image sizes, required wording, and product codes against your approved records.

What people approve

Your brand and product teams make the final decision. We test the checks on both correct files and known mistakes to find missed issues and unnecessary warnings.

What we’d need to start

  • Brand guidelines and approved examples for your products and ideas
  • Examples of correct files and files with mistakes
  • People responsible for checking brand accuracy, accessibility, and responsible data use

How we’d test it

Count missed mistakes, unnecessary warnings, and the time reviewers spend checking the results. Use those findings to decide which checks are ready for everyday use.

DISCUSS THIS PROJECT

This is a proposed project, not completed client work. The visuals and numbers show example outputs, not measured results.