PROPOSED PROJECT
Flavor Feedback Research
Find repeated requests about taste in customer reviews, then turn the findings into product ideas and campaign concepts your team can test.
Example brief
A snack company wants to distinguish requests for less sweetness from complaints about soggy texture after delivery. Both appear in the review export, but they point to different investigations. The output should support a product-team discussion, not declare a winning new recipe.
Example output
- Sensory theme: requests for a less sweet option, with original review references.
- Separate issue: texture after delivery may need an operations investigation.
- Concept brief: test a less-sweet direction with the development team and an appropriate research plan.
WHAT IS USUALLY DONE
Teams summarize a few memorable comments or run an unstructured poll. Requests about sweetness, texture, portion size, and packaging get mixed together as general “flavor feedback.”
WHAT SOVRUN CAN DO FOR YOU
Sovrun would classify reviews for one product range, separate sensory observations from operational complaints, and prepare three concept briefs for team discussion. Each brief includes the source evidence, unresolved questions, and a practical plan for a small product test.
How we’d deliver it
Separate
Distinguish taste, texture, pack, price, and delivery comments.
Interpret
Review recurring patterns with their source quotes and sample limitations.
Brief
Convert selected observations into concepts that a development team can actually test.
Where AI helps
Language models classify and cluster comments and draft initial concept territories. Counts come from reviewed records; the model does not predict taste or formulate a recipe.
What people approve
Researchers review the evidence, and food-development specialists decide which concepts are feasible and safe to prototype.
What we’d need from you
- Authorized product review export
- Product codes and market details
- Product-development constraints
What you’d receive
- Feedback grouped by taste and texture
- Evidence-linked opportunity report
- Three concept briefs with test questions
How we’d test it
Check classification quality and whether every concept has a defensible evidence trail; validate demand and formulation through later research.
Prepared for Food & beverage. We would agree on the work after reviewing your brief, materials, and requirements.
This is a proposed project, not completed client work. The examples show what we would use and produce, not measured results.
