PROPOSED PROJECT
Campaign Film Production
Create a campaign film about your products and ideas for your audience, combining AI-generated scenes, real footage, editing, and sound design.
WHAT IS USUALLY DONE
An ambitious treatment can be cut back once locations, builds, and reshoots are costed. A purely generated film has a different problem: products, characters, and camera movement may drift between shots.
WHAT SOVRUN CAN DO FOR YOU
Sovrun would storyboard a 20-second film around your products and ideas for your audience, identify which shots need real capture, and use generated footage for scenes that can tolerate interpretation. The edit would combine approved product shots, selected generated sequences, designed transitions, and a finished sound mix.
How we’d deliver it
Preproduction
Approve the narrative and decide which shots use capture, CGI, or generation.
Shot development
Test visual consistency before producing the full sequence.
Postproduction
Edit, composite, grade, mix sound, and review every product appearance.
Where AI helps
AI is used for treatment exploration, style frames, and selected footage generation. It is one production method within the shot plan.
What people approve
Direction, continuity, product truth, edit rhythm, and rights clearance remain human decisions. Unreliable generated shots are replaced or redesigned.
What we’d need from you
- Campaign brief and approved claims
- Packshots or product footage
- Brand references and rights-cleared audio assets
What you’d receive
- Treatment and shot-by-shot storyboard
- One 20-second main film
- Two cutdowns and captioned exports
How we’d test it
Judge the film against the approved storyboard, product accuracy, continuity, and placement requirements—not the novelty of its production method.
This is a proposed project, not completed client work. The examples show what we would use and produce, not measured results.
Work,